Thursday, 20 October 2011

Maison Martin Margiela

Last weekend I travelled down to London to visit Maison Martin Margiela. As part of a group of three I am researching the designer for my Research and Design Development module.

Just like the brand the store was very understated! I expected to turn onto Bruton Street and see the store instantly. It took me 5 seconds of looking to notice the store! A busy shopper could easily pass the store with out noticing. With articles and reviews mounted on the walls the store looks more like a working artists loft than a London boutique of a major conceptual designer. The sizeable amount of reflective glass and mirror used creates a maze like feel to the store.Televisions are used to show the collections and add to the experience. They are strategically placed behind tinted glass to add to the mysterious annonomous character of the brand.

The empty white walls and undressed manequins add to the minimalist theme of the brand.The staff are dressed in white labcoats reinforcing the brands style. The lack of colour causes the garments to stand out like art pieces in a gallery. 

The vast changing room covered in mirrors with white stools and cushions, relaxes the customers so they can concentrate on how the garments make them feel.

Feathers have been carefully placed in perfume bottles adding to the clinical white identity of the brand. Tinted glass layers the blank walls around the room adding to the transparent reflected feel of the store. The glass is printed with light grey text using the same font used in Margiela’s books and advertising.

The text on the walls splits the collections into catergories. The MM6 range were on one side of the room seperated from the other collections. The garments were also seperated into sex’s. As we walked through the female collections we arrived at a seperate room filled with excellent male construction. The third method of catergoration was splitting the ranges into colour categories. This made it an easy shopping experience and all the garments stood out equally.

Tim Walker

Being new to blogging i'm still trying to figure everything out. Ive just tried to create a background for my blog and decided to use some of Tim Walker's photography. Im a massive fan of his work but unfortunately every time I tried to use an image it was used in a tile effect. I tried the make the image larger as suggested but then the file size was too big! Ill have to try again another day!

No one can help but admire the amount of imagination Tim Walker puts into his images and his attention to detail! He creates a magical fairytale fantasy in the most beautiful colours! Im sure you have seen his photographs all over Vogue. The Princess and the Pea photo is my favourite as it takes me back to my childhood! It was one of my favourite stories.

My First Comment

Its now semester one of my second year of University so everything is very exciting at the minute. I've just moved into a house with 9 of my best friends, 4 of which study fashion! I know its going to be a big step up from first year but I cant wait for all the challenges ahead! 

I've got some really good modules this year, such as Research and Design Development.  This module carries on from first year where we use a target market and research a current trend, to develop a customer profile and design garments that reflect the aspiration of that customer, within the parameters of the brand identity. We also continue with a Garment Technology module in second year which includes pattern cutting and garment construction. I feel I learnt so much in Garment tech in my first year and I hope to progress my skills even further. 

Im most excited about my Marketing Creativity and innovation module. We have to compile a detailed marketing report for two companies, indicating the current market situation and outline another effective marketing strategy for the company to pursue in the future. However the 5 groups that decide which companies they want to use first get to do their project as a live brief for Republic. Obviously I realised what a fantastic opportunity it is to work with a company so i made sure my group got in their first :) We are now working alongside Republic and i am looking forward to their opinions on our project tomorrow when we meet the staff at their head office.