I've got some really good modules this year, such as Research and Design Development. This module carries on from first year where we use a target market and research a current trend, to develop a customer profile and design garments that reflect the aspiration of that customer, within the parameters of the brand identity. We also continue with a Garment Technology module in second year which includes pattern cutting and garment construction. I feel I learnt so much in Garment tech in my first year and I hope to progress my skills even further.
Im most excited about my Marketing Creativity and innovation module. We have to compile a detailed marketing report for two companies, indicating the current market situation and outline another effective marketing strategy for the company to pursue in the future. However the 5 groups that decide which companies they want to use first get to do their project as a live brief for Republic. Obviously I realised what a fantastic opportunity it is to work with a company so i made sure my group got in their first :) We are now working alongside Republic and i am looking forward to their opinions on our project tomorrow when we meet the staff at their head office.
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